Branding : Bacardi bar project
Creative Direction
Case Study:
HOSPITALITY TRANSFORMED
The hospitality industry has been devastated by the pandemic, and needs the support of the next generation of leaders and problem solvers to help it get back on its feet.
Mission: New Normal // Bar Project 2021 is an opportunity for the FIU student body to get hands-on experience solving for the problems introduced by the pandemic under the guidance of today's hospitality thought-leaders.
While initially intended to be an in-person event this event was shifted to virtual and all production was produced virtually due to the pandemic. The winning students were able to produce a pop-up of their concept at SOBE Wine and Food Festival in Miami 2020
CREATIVE DIRECTION
BRAND DESIGN
WEB DESIGN
SOCIAL MEDIA ART DIRECTION
PRESENTATION DESIGN
PROTOTYPING
VIDEO
Recruitment Video
Pandemic video production! This spot was produced at the height of covid lockdowns. Voiceover scripts were written via zoom sessions, recorded virtually, stick footage sourced making extra effort to reflect the current state of the pandemic, social distancing and masking.
Cameo was used to capture celebrity chef content and the footage was edited together. Some of the celebrities featured in the recruitment video also participated in the event, as can be seen in the next video of the event recap.
Event REcap Video
On the sands of South Beach, a group of FIU students got their chance to bring an idea to life and unveil their winning concept for the future of hospitality at one of the largest and most recognized events in the world—the South Beach Wine & Food Festival®.
For three days, Chaplin School of Hospitality & Tourism Management majors Ava Barnd, Cristina Leon and Alexa Rodriguez and FIU College of Business major Luis Bustamante welcomed guests into their booth located inside the FIU tent at 10th Street and Ocean Drive on South Beach.
Dangling vines adorned with flowers hung down from the rooftop and a wall of moss lined the back bar, while enthusiastic student bartenders served drinks and members of the team greeted guests into a mini-version of their winning project, The Secret Garden, which took home first place in the Bar Project 2021 competition.