Generative AI : Beauty Brand

Creative Direction

A woman with blue and gold face paint.
A woman with gold and silver paint on her face.
A series of photos of women in gold and silver makeup.
Four different pictures of a woman with gold and silver paint on her face.
A woman with gold and silver paint on her face.
Two women with metallic paint on their faces.
A woman with blue and gold face paint. with textured gold leaf
A woman with blue and gold face paint wearing a gold top.
A woman with blue metallic face paint.
A woman with colorful makeup and face paint.

Case Study:

An emerging innovative beauty brand was looking to define the creative direction for their upcoming campaign. Rather than use sourced imagery to identify the mood, look and feel of their upcoming campaign, they wanted to leverage the power of Artificial Intelligence to generate campaign inspiration imagery and mood boards. These images would be used as reference assets to help guide the artists, photographers and stylists shooting the final campaign. The brand was able to rapidly and cost effectively generate several visual directions, ultimately landing on this set of imagery to build their campaign creative from.

AI generated imagery was used for campaign background and textural assets, rather than shooting images of raw materials or source stock imagery. This enabled to brand of cost effectively produce a variety of textural images for use across the campaign.

Generative AI for Campaigns

Industry: Beauty

Role: Creative Direction & AI Artist

Technology: Midjourney

Various colored powders in jars on a dark background.
Jars of colored powders spilled on a dark background.
Jars of colored powders spilled on a dark background with metallic accents.
Jars of rainbow colored powders on a dark background.
Close up of jars of rainbow colored powders on a dark background.
Jars of colored powders spilled on a surface with a window in background.
Spilled Colorful Raw Pigments - for backgrounds and texture
Colorful powder on a white surface.
Close up spilled colorful pigments - for backgrounds and texture
Close up spilled colorful pigments with a metallic lid - for backgrounds and texture
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