Website : State Farm X leBron
Creative Direction
Case Study:
Exclusive behind the scene’s for the ultimate LeBron fan
This documentary follows NBA superstar LeBron James and four of his talented teammates through the trials and tribulations of high school basketball in Ohio and James' journey to fame.
The website was designed to feature never released footage that was sourced during the documentary of LeBron James. Each week a new video would drop that was matched with an image of James through the years. Fan’s received a subscribed notification that a new clip had released and where directed to the site to view this exclusive footage.
Video Footage Website
Industry: Celebrity, Film & Video
Agency: Translation LLC
Role: Digital Creative Direction
Official Movie Trailer
Created by Lionsgate
State Farm Commercial
Created by Translation LLC